Wowgreen International is one of the first companies in the MLM sector to come up with 100% “green” products. They are entering a market sector with an already established demand, the market of cleaning products, but their environmentally friendly approach makes them unique.
This can prove to be a rather daring endeavor, as the costs for researching, developing and marketing such products are higher than the prices of doing the same things with usual non green products. But along with the risks there also comes an advantage, as society is becoming more and more aware of the changes in climate, and as a direct result the number of people concerned with preserving the environment is rapidly growing.
These people would agree to spend a little more than what they usually do for cleaning products if they would know that by doing it they also contribute to preserving the environment.
Consequently, with an idea presenting both advantages and disadvantages, Wowgreen International can become an excellent opportunity for business, or can end up unknown and fruitless, just as thousands of other MLM companies. It all depends on how they know to use their advantages and market their products.
Headquartered in Southfield, Michigan, the company was launched in mid 2009. Their declared mission is to free the world of toxic chemicals, one household at a time. On top of researching environmentally friendly products, they also use recyclable packing and containers.
From a first glance at their website we can gather that they really did a professional job in marketing their idea, their webpage suggesting purity and concern for the environment.
The man behind all this is Allie T. Mallad, company Founder, Chairman and CEO. He came up with the idea of freeing the world of toxic chemicals. That is not his only merit, however, as he has earned recognition for being a very successful network marketing entrepreneur. He has become owner of ten national franchises over time, and holds an impressive 25 years of business experience.
He is not the only important character in the company’s management team. Jordan Zimmerman, holding the position of company President, is also Founder and Chairman of Zimmerman Advertising, ranked the 14th largest advertising agency in the country.
Owen Stern, Senior Executive Vice President of Operations has extensive experience with international ventures, and brings his global view to help Wowgreen become an internationally recognized company. And to complete the array of successful people guiding this company there is also John B Sartor, Vice President of Information Technology and Operations. He has more than 25 years of experience in the fields of technology, marketing and leadership.
We have seen that the individuals in charge of Wowgreen are excellently qualified for their positions, and there is no doubt that they are able to turn this venture into a lucrative one. However, they also need good objects of activity.
Their products are designed for the purpose of household cleaning with added enzymes and very few surfactants. However, the novelty lies in the fact that they contain more than one enzyme, as opposed to other cleaning products which usually employ only one enzyme and a larger number of surfactants.
From what we can gather Wowgreen’s research has been put to good use, providing them with good products, but is there a market for these? As we have already stated, the target market for this company is made of environmentally concerned people, and the number of said people is growing at a high rate.
Adding to the product’s intrinsic qualities that make it desirable for the people is the idea behind all this. Wowgreen doesn’t simply sell cleaning products. They also market an idea of a cleaner planet, and this is far more appealing to the customer than a brand or a commercial ad.
With so many benefits and advantages, there had to be a rather down to earth aspect to this company, and that is their compensation plan. They employ a two legged structure with no depth limit, presenting a challenge in becoming lucrative fast from your lesser leg.
The comp plan offers a rather bleak perspective to the distributors, so they devised a number of bonuses to be added to the usual commissions, as an incentive. However, to be able to reap these bonuses their marketers have to be thoroughly educated on the subject of MLM techniques.
And they seem to do this very well, as their training comprises not only of the expected presentations and meetings, but also of training conferences held by recognized marketers. This aspect will be doing them a lot of good, as their distributors will all be well trained and able to build a strong team.
But how can a marketer be better than the others and earn even more money?
As with every aspect of business, the more and varied your sources and education are, the better chances you have to be successful. So even if Wowgreen offers good training, you don’t have to give up looking for other sources of information.
There is one which almost certainly will make the difference between the average marketer in the company and the top 3%. Just click the provided link and get ready to Explode Wowgreen.
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