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Archive for May, 2010

Javafit – A Cupful Of Healthy Coffee

Javafit is the MLM offspring of a retail company, Javalution Coffee Company. This seems a good idea, as ever since it was discovered, a very large number of people drink this energetic beverage every day. Some of us do it in order to be able to get through the day, the caffeine providing a useful boost of energy very few can do without.

Others may manage to keep up with the daily energy requirements, but simply enjoy the unique flavor. Either way, coffee is undoubtedly a product with an established market and request, and a good start for a network marketing project.

But the already guaranteed market means that there are also providers to fulfill the demands, and that can be quite a bother for a new marketing company.This issue is tackled by Javafit from the start, as apart from the expected caffeine, their products contain a number of other useful ingredients for the human body.

The parent company, Javalution Coffee Company is active since 2003. While the actual date of launch for the MLM sub-company can’t be stated, their timeline is encouraging, as Javalution started to flourish as early as 2007. Recruiting Dave Briskie as CEO proved to be an excellent move, as they managed to acquire a 50% share in their coffee roaster.

He is also responsible for the purchase of an 85% stake in CLR Roasters. Scott Pumper, one of the company’s founders and the current President, came up with the idea back in 2003. His partner and the other founder is Jose Antonio, currently holding the position of Science Advocate.

He is also the formula developer for the Javafit fortifying nutrients. Having put together their extensive experience and personal qualities has proven to be an excellent initiative, but do they have what it takes to become successful?

As one would expect, the products marketed by Javafit are various Functional Gourmet Coffee, adapted to an extended array of needs. One can choose from five different types of coffee, such as Diet Plus coffee, with interesting fat burning properties, or Energy Extreme coffee, containing a blend of ingredients proven to have a beneficial effect on metabolism and exercise performance.

They sell two types of Multivitamin enriched coffee, Focus Plus and Immune Plus, each with the expected properties on staying focused and staying healthy, respectively. They also sell a Brewed Original Roast, a regular blend full flavor type of coffee. For the on-the-go individuals, which may amount to the best part of their target clients, Javafit offers an interesting alternative to brewing entire pots of coffee, and that is a single serve delivery system.

Furthermore, the company has also developed a line of ready to drink lattes in the form of the four enriched coffee types. As one could easily gather, the key element here is the ability to stay healthy through slightly altering a common habit such as coffee drinking, but without losing any of the pleasure or energy offered by it. All in all, the products look credible and appealing, but does the company offer a good compensation to their marketers?

The compensation plan employed by Javafit is a combination of a binary and a unilevel one, rewarding the entrepreneur with four different types of bonuses: the basic bonus for sales, a bonus for fast start, one for leadership and finally the binary bonus.

Every Javafit affiliate pays a fee once a year, and the company offers in exchange a back office and an online retail store. The commissions offered are structured on a three level system, each of them offering a specific bonus on top of the preceding levels.

Most certainly owing to the company’s background and the team’s experience, Javafit actually offers credible and useful training for every new marketer that wants to join them. This training consists of several training videos on how to start from the ground up and written instructions on the use of the back office. There is also an interview with Jose Antonio, the product developer, in which he explains how the product is supposed to work.

One can easily gather that Javafit has a promising concept, a good team and compensation plan, and more importantly offers training for the inexperienced entrepreneur. But is this enough for someone to start working with them and make money?

The answer is no, as basic knowledge is what everyone gets from their website, and to actually make a difference you have to have something the others don’t. Knowledge on good marketing techniques, and more importantly on how to deal with this specific company is invaluable. So just click this if you want to Thrive With Javafit.

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Javafit – A Cupful Of Healthy Coffee

Market research is essential to any Internet marketing you do.  The point of market research is to:

a) Find out what keywords your target market is searching.

b) Discover the pain or problem your target market is experiencing.

c) Create your content rich with the keywords your market is using and that offers a solution to the problem/pain your target market is experiencing.

d) Help search engines find you and rank your content and website highly so your sites show up on the first pages of Google, Yahoo, Bing when your target market searches using the popular and targeted keywords.

It does not matter if you are using pay per click advertising (ppc) or if you are using free marketing strategies like video marketing, blogging, article writing, press releases etc., keyword research is key.

If you are not using targeted keywords that your specific market is using you are wasting your efforts and will not see results. Your content will get swallowed in to the  great abyss of the Internet never to be found by anyone.

My friend Fontella Williams has created a great video how to create a targeted internet marketing campaign by showing you how to do market research in her quick video on the BetterNetworker.com forum.

So click here to watch the free awesome video on Market Research 101

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Market Research Why Is It Crucial To Internet Marketing