Attention Grabbing Marketing

Today’s consumers have very little tolerance for websites, videos and information peaces that waist their time.     Network marketers are actually in the business of getting attention but a lot of marketers have a difficulty actually keeping that attention.

Getting attention, or traffic, is relatively easy. You can basically grab any once attention outrageous or tabloid-like headline, however it’s quite another story keeping that attention and then nurture it into a long-term relationship.

This ability to grab someones attention and keep it for days months and years is what separates the successful marketers in this industry from everybody else.  Network marketers need to learn how to how to keep their readers attention so that they can develop relationships and trust that could eventually turn in to profit.

Best way to keep your leads or customers attention is to immediately deliver what was promised in your ad, in true and authentic manner.

If you are successful in that you will earn their trust and…

1. They’ll continue to read your e-mails
2. They will pass them along to their friends.

If your try to be sneaky and hide ulterior motives, you will create distrust and never see that person or leads ever again.   What’s worse they will tell their friends that you suck and are a waist of time.

Some examples of misleading headlines Google or YouTube video are:

1.  “I hate company ABCD” – when you click on that video or ad you’re told “Nah, I love company ABCD and that is why

2. “Company ABC is a Scam!”  – When you click on the video or ad your either told that no its not or they try to push another company on you.

Someone looking for information about “ABC” because they were thinking of joining that company might not appreciate those types of headlines.

You could be getting a lot of visits and great click through rates but your conversions suffer.  Another thing that could suffer is your reputation that is something that should be golden to network marketers that want to build their business.

Think carefully before creating an ad or video and remember that you are supposed to be adding value and that the only way to become successful in marketing is if conduct yourself in an honest fashion because a lot of people out there are confused and nervous and they are searching for help and advice so make sure you deliver what you promised.

By the way slanderous headlines about other companies or people only hurt you and make you look untrustworthy and shady, especially if you are trying to recruit for your business.  So don’t do it!

Remember to leave your comments, opinions, advice and thoughts on this topic.

Filed under: Network Marketing Challenges

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