Local Small Business Marketing – Are You Using Google Analytics?

Whenever someone came into your store or called your business, you never really knew what marketing avenue worked best for you.  So you'd again throw money at the same marketing strategies.  Never getting a clearly defined ROI for each of your marketing strategies. When internet marketing came on the scenes as a small business marketing strategy, savvy business owners jump on the online marketing bandwagon and started marketing.

However, many still do not know where their traffic is coming from because they do not track what is happening on their websites. Never getting any clear return on investment by finding out what small business marketing, online strategies, are working for them and which are not.  This is one issue that can be solved easily by using a free tool called Google Analytics.

Google Analytics is a free service offered by Google available with your Google account.  It tracks how much traffic you get each day, how long your website visitors spend on your website and how many pages they browse.  You will also know  where they are coming from, from paid advertising sites, from free traffic sources like social media, or perhaps organic search results from Google, Yahoo or Bing (MSN).

Google Analytics will also show you in exactly which regions your small business marketing strategies are working.  Not only which countries or provinces that the majority of your online traffic is coming from, but also which cities and towns they are located it.  

You will also be able to track which search phrases your website visitors are using to find you so you can further expand your website content for these keywords.  You may find keyword phrases you may have not thought about in your research.  

The benefits i listed of having Analytics for your local business website are just a small list of what can be done with this tool. I wanted to outline the benefits of this free Google tool without writing a small book about it.

Google Analytics is a must have tool in any small business marketing arsenal.  It allows you to have a constant hold on the pulse of your online marketing campaign allowing you to know precisely which marketing efforts are working your your local business and which are not.  

Enabling you to shift your marketing money away from what is not working into what works, strengthening your small business marketing strategy and growing a strong business with a higher ROI then you imagined possible for your business.

If you want to use the power on small business marketing on the internet but want to concentrate of serving your customers and growing your business contact me, Justyna Lam for a free consultation by filing your contact information in the form on my website http://smallbusinessadvertising.ca