Network Marketing Challenge: Increase In Legal Oversight
Over the years Federal regulatory agencies like FTC started to clamp down on product & income claims made by distributors in this industry who don’t know the law when it comes to advertising & marketing. In other words your company is liable for all its distributors. In order to protect themselves for liability of false claims made by their distributors, some companies no longer allow their distributors to use the company name in their advertising and on your websites unless you are using their corporate replicated websites. This protects the consumer from scams and the company from liability, but it makes marketing a lot harder for network marketers. So many network marketers are hit with a dilemma of how to market their business opportunity if they can’t mention the company name. I wondered that too when I first joined my primary business. “How the hell am I supposed to do this.” Yes I was ignorant in the ways of marketing.
The solution to this is simple.
You have to realize that that people don’t want your opportunity, they want a SOLUTION to their problems. Therefore instead of marketing your business opportunity on the front end you should market yourself as a leader and the one that can provide the solution to their problem. Understand that your business is secondary. It is when you establish the communication with your leads, via e-mail or phone, is when you can talk about your business opportunity all you want on the back end, without any legal risks. Your capture pages, websites blogs and any social media sites should always promote you even if you are legally allowed to promote your business by name. This is how top network marketers do it. How many of you out there know what primary business Mike Dillard is involved with or Ann Seig? We know them mostly because of their attraction marketing strategies not for their businesses opportunities.
If you want to learn more about marketing sign up for my Free training. Or you can want a totally customizable attraction marketing system that will market YOU as a leader and create multiple income streams just like the Top honchos of marketing Try this system for 14 days for $1
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Filed under: Network Marketing Challenges
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